Marketing to millennials has not been an easy task and traditional methods are no longer successful. Millennials spend 20-21 hours each month on social networking sites; 52% check out brands on Facebook and/or Twitter, 30% have a website or blog, and 60% rate products and services online. Growing up on the Internet, what mainly sets millennials apart from other generations is their use of technology. Brands have the opportunity to adapt the success of Pokemon Go through implementing augmented reality technology in their marketing campaigns.
What is Augmented Reality?
Augmented Reality Marketing and Sales
Augmented reality is characterized by combining views of the “real world” with computer-generated content. Some AR solutions actually
allow the user to see their surroundings and project generated content onto that view, while others use a live camera feed of the surroundings with an overlay of generated objects. A great example is the Pokemon Go App.
Pokemon Go’s Success.
Augmented reality game app Pokemon Go has been downloaded more than 100 million times and has over 20 million daily active users. Augmented reality will increase your engagement with millennials in a significant way; research suggests that overall engagement rates are higher for video incorporated content.
Why AR May Be The Solution?
Augmented reality data reveals that the number of AR users are expected to grow by 35% in the next five years. More than 70% of marketers say that video produces conversions better than any other type of content. Millennials spend 48 percent more time watching online videos, that’s more than the average Internet user. Targeting millennials is very important for many brands due to their market influence and buying power and marketers are only as effective as their ability to target their ideal consumer with engaging content. Content that will lead to brand ambassadors and ultimately, conversions. AR is more than a fad, it’s here to stay, and millennials love it!
Augmented reality, AR, marketing, marketing trends, marketing trends 2016, augment applications, business marketing, Millennials, Technology, Pokemon Go, Digital, Mobile, Apps
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