Enrique AC Training

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Enrique AC Training INC

Over $70,000 additional annual gross revenue

Enrique AC Training provides air conditioning and refrigeration training for electricians, mechanics, and engineers. The school teaches the basic refrigeration cycle, understanding how to diagnose air conditioning and refrigeration problems, make minor and major repairs while staying within EPA regulations. Schools are all around Florida and Texas.

The Challenge

How to monetize the website

The CEO, Enrique Cabrera, identified that there’s a lot of money to be made online. However, his website was not generating the money that he hoped for. Enrique also identified that there’s a need for air conditioning and refrigeration training in Spanish. What product or service could the company launch to monetize their website? Branching out from a brick and mortar business to a virtual was a plausible idea.

The Strategy

Use Video to Monetize the Website

Enrique AC Training has created two air conditioning and refrigeration training videos, Volumes I and II, for students who want to get their EPA certification in Spanish. The DVDs are made available to buy through the company’s website and Amazon. Besides monetizing the website, Enrique AC Training has also saved money in hiring and training new instructors.

Results: Over $70,000 additional annual revenue

The first year video was implemented, Enrique AC Training has made well over $70,000 in revenue online for the first one thousand DVD copies. Due to the success of the first two projects, Enrique AC Training is looking to offer Live Video Streaming services for their students around North and South America. This will provide the company with additional income and an opportunity to interact with national and international students. Additionally, Enrique AC Training is looking to offer live streaming classes and product information to their customers, partners and employees. The technology will be also used to illustrate and promote new products and services for their air conditioning supply store.

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