Video will be 90% of all Internet traffic according to Robert Kyncl, Google’s Vice President and Global Head of Business at YouTube. This is definitely the year to add video to your marketing mix!
If you are thinking of developing your YouTube Channel for a 50% chance of appearing on Google page one, here are some key steps that should be considered first:
Define your objective; what’s the purpose of your YouTube Channel? awareness, consideration, online or offline sales, loyalty, trust…
Build your content plan
Research what your audience may like
Research your competition: what opportunities are they missing on YouTube?
What do you want to achieve with this video campaign?
Set the proper metrics for your efforts; viewership, subscribers, watch time, engagement
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