Getting Out Of Your Comfort Zone

One of the most challenging things in this business is to actually have a chance to work on your own projects while working on your client’s projects at the same time. This year our team promised to finish our corporate demo reel. We took the time to see what other video production companies were doing and we came up with a great idea…

We have come up with at least five different locations to shoot our corporate video demo reel this year. The whole theme of the video is “Dare To Be Different”.

Video is a tool that can make any company stand out from the crowd and where your ideas can come alive. If a picture can tell a thousand words, can you imagine the impact of video? I can write on our website blog everyday and still do not get the same impact a video can. Even bloggers know that they have to limit the words on their blogs since people prefer either shorter blogs or video before text.

Trying something different and making a radical change on how your company communicates to the world can be intimidating. Generally, as human beings we feel great on our “comfort zone” but unfortunately this is not a good idea in the current marketplace. To be “outside of the box” is to actually be OUTSIDE of your comfort zone.

One of our scenes include skydiving. We have never done a skydiving video before! The owner of the company is actually terrified of this, but we are determined to get out of our “comfort zone” and try something different this year. One of the other locations will also include video underwater. This is also something new for us. Video is a lot of work but the process of producing it is so much fun!! Stay tuned for the final product and let us know what you think!