About
Zanibel Melo Orlando, MBA
Zanibel Melo Orlando’s greatest passion is helping other entrepreneurs reach their “Higher Dreams”. Melo is the founder of HigherDreams, LLC a multimedia marketing and business development company. She works alongside Prospera, a nonprofit organization partially funded by government agencies that empower Hispanic entrepreneurs through training, support, and resources. Melo is responsible for launching the first Bilingual Social Media Bootcamp in Central Florida in association with Nova Southeastern University. Before devoting herself full-time to HigherDreams, Melo built the curriculum for Full Sail University, one of the top new media schools in the country. Her educational background includes a Bachelor of Arts & Sciences from Boston College and a Master of Business Administration & Marketing from Strayer University.
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OUR STORY:
HigherDreams, formally known as “Higher Dreams Productions,” was founded in 2005 by a group of college students and one teacher in Boston, Massachusetts that believed that they were meant to do something great. Zanibel Melo, Zulhay Garcia, and Leonard Caplan were the main founders that led a group of 12 students to develop a magazine show called Luz, Camara, Accion for el Super Canal Caribe, an international network in the Dominican Republic.
Although HigherDreams was first a multimedia company producing television content and covering special events, in 2013 the company rebranded to help entrepreneurs with their business plans. In 2015, HigherDreams was the first-place winner of the NAWBO business plan award based on strategy, creativity, and innovation. Alongside Prospera, HigherDreams has helped hundreds of entrepreneurs start and grow their businesses in the state of Florida.
Client experience includes but is not limited to McDonalds; McWrap launch, Nissan, and StudentCity.com, the largest student travel business in the world to name a few. We have worked with celebrities in various multimedia projects such as the Mexican superstar Paulina Rubio, Robinson Cano from the New York Yankees, comedian and actor George Lopez, and author and televangelist Joel Osteen to name a few.
Business Model
We help our clients leverage their business and marketing efforts using both traditional and non-traditional methods of communication.
MISSION
To inspire legacy through entrepreneurship and build long-term client relationships that are founded on mutual trust, respect, and integrity.
VISION
To set the highest standards in service and reliability in our industry and surpass our competitors in strategy, creativity, and innovation.
THE FOUNDATION:
KNOWLEDGE
We believe that the success of any business in an increasingly competitive marketplace depends critically on the quality of knowledge. We make sure that we keep up with market trends and technology within our industry.
TRUST
In an uncertain market, trust is pivotal. Trust is the basis of every human relationship, every transaction, and every market. For us, trustworthiness is the foundation to operate in any region or industry. Trust means we live and work in an environment where communication is open.
RESPECT
We have created a culture in which respect is an expression of our commitment to each other as human beings. Without respect there are no possibilities for trust, sharing a vision, empowerment, and creating powerful teams. Leadership is lost without authentic respect.
INTEGRITY
Integrity is the most important of HigherDreams’s core values. It’s the foundation of our company. It is based on a value system that places people above profits, relationships above ROI, and reputation above revenues.
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