Central Florida Motorsports

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Central Florida Motorsports (CFM)

Online Sales Increased To 25% Through E-Newsletters.

Central Florida Motorsports, Inc. (aka CFM) was established in 1996 and it specializes in wholesale and retail sales of aftermarket automotive performance parts and accessories; CFM specializes in late-model Mustangs, Focus and Fiesta.

Over the last 17 years, CFM has had the privilege to serve thousands of enthusiasts. Their sales volume allows them to provide competitive prices on popular parts and accessories.

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The Challenge

Increase Sales Through Other Online Channels
CFM’s customers are very price sensitive and with multiple competitors offering free shipping, it was necessary to come up with an online strategy that will attract more customers to buy online at competitive prices.

The Strategy

Implement An E-Newsletter Strategy
Every holiday an e-newsletter campaign is created to entice customers to buy at a discounted price. The E-Newsletter provides a special code that customers need to use on the CFM site in order to get the discount.

Results: E-Newsletters Increased Sales

The E-Newsletter has been an effective way to increase CFM’s revenue stream using another online channel besides their e-commerce website. Through the E-Newsletter alone, CFM has been able to increase sales to an average of between 25-75 units per campaign compared to 0.

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